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Sunlight casting shadows of hanging ivy and window frames onto a textured concrete wall with a dark grated window on the left

ICON Magazine Mena Prada 2026

Associated creatives

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Description

This editorial project for Prada, featured in ICON Magazine Mena, presents a quiet study in texture and light captured by photographer Stefano Sciuto with production by Jean-Marc Mondelet and model Seyi Adumati. The composition features a textured stucco wall illuminated by warm natural light that casts distinct shadows of window frames and cascading ivy. A dark, shuttered window frame is partially visible on the left side of the frame, contrasting against the sunlit plaster. The muted earth tones and granular surfaces evoke a serene, contemplative atmosphere characteristic of high-end fashion storytelling. The careful play of light and shadow highlights the raw architectural elements without relying on overt styling or subjects.

Style

Editorial, Vertical, Earthy, Grainy

Techniques

Natural light

Industries

Luxury Fashion Houses

Background

Concrete Texture

Context

Advertising Campaign, Editorial