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Project'Portraits Of Apple' 2025 Ad Campaign
Apple Martin holding a bow and arrow wearing a silver sequin dress in an apple orchard for Self-Portrait.

'Portraits Of Apple' 2025 Ad Campaign 2025

Associated creatives

Christopher Simmonds
Christopher SimmondsArt Director
Ryan McGinley
Ryan McGinleyPhotographer
Apple Martin
Apple MartinModel
Mel Ottenberg
Mel OttenbergStylist
Evanie Frausto
Evanie FraustoHair
Yadim
YadimMakeup

Tags

apple martinapple martin modelingmodel in silver sequin dresssilver sequin dresssequin dressdresswoman holding bowwoman with bow and arrowbow and arrowwoman in orchardblond womanwoman standing bare foot

Description

This editorial image from the 'Portraits Of Apple' 2025 ad campaign for Self-Portrait features model Apple Martin posed in an orchard. Photographed by Ryan McGinley, she stands barefoot on grassy terrain while wearing a reflective silver sequin dress and holding a wooden bow and arrow. Green foliage and fruit-bearing trees fill the background under natural daylight. Art direction is by Christopher Simmonds, with styling by Mel Ottenberg, hair by Evanie Frausto, and makeup by Yadim. Graphic stickers with brand lettering are overlaid throughout the composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Silver (metallic) (60%)
Forest Green (40%)

Background

Garden

Context

Advertising Campaign