BrandDistance
ProjectShadow Runners
Pop, Photographer, Sydney
Associated creatives
Associated creatives
Tags
Description
This video segment shows runners in an urban setting at dusk. It begins with an exterior view of an apartment building at night, illuminated by streetlights. Text messages appear between two people arranging to meet for a run. The scene cuts to a woman on a spiral staircase, checking her watch while using the Distance app. The video showcases the app, and urban running, while mentioning 'strava jockeys.' Other scenes show a man running on wet pavement, pigeons are flying and perched on a building. The video has a dark, cinematic feel.