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ProjectPerfume

Planters Perfume 2023

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Description

This commercial spot for Planters Perfume, created by FCB New York and Hungry Man US, features a comedic sequence set in an office elevator and lobby. A woman wearing a pink patterned shirt, pink jacket, black skirt, and matching pink patterned boots stands beside a man in a dark suit. The woman displays exaggerated expressions, including a unibrow and smiling glance, as they ride the elevator together. Later scenes show her walking out of the building and onto a street where other people are gathered on the lawn. The lighting is cool and interior-focused, creating a cinematic advertising aesthetic.