Planters Mr. Peanut - Experiential 2023

Description

This experiential marketing video for Planters captures shoppers interacting with a giant blue product display cylinder featuring Mr Peanut branding inside a bustling shopping mall. Mall visitors approach the interactive canister, which features a decibel meter and audio prompts, reacting with surprise and amusement. The footage is shot in natural ambient mall lighting with steady tracking and handheld camera movements. Shoppers of diverse ages and styles walk past store fronts and seating areas tiled with light-colored flooring.