Piczo, Photographer, London

Description

This sports campaign image captured by photographer Piczo features three East Asian male runners moving through a dark outdoor environment at night. The central figures wear matching white athletic singlets and white shorts adorned with red logo motifs, creating a clean uniform look. Direct flash photography illuminates the runners sharply against a dark road background while casting noticeable motion blur trails behind the leftmost figure. The lighting creates strong highlights on the athletes' skin and clothing, contrasting with deep shadows in the surrounding nocturnal scene. Red lens flare or light leaks frame the right edge of the composition, adding a dynamic graphic element to the running sequence. Visible text on the image includes small campaign lettering on the left and a prominent Nike Run logo on the right.

Style

Horizontal, Commercial, Action, Moody, Neon

Techniques

Long exposure, Flash

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign