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BrandPicfair
ProjectBrand Identity
High angle shot of a moving escalator with bright illuminated handrails and white framing crop marks overlay.

Picfair Brand Identity 2022

Associated creatives

An Open Understanding
An Open UnderstandingGraphic Design

Tags

escalatormoving escalatorescalator stepsescalator handrailcrop marksframing crop marks

Description

This graphic design project for Picfair by An Open Understanding features a high-angle, diagonal composition of an escalator with ribbed steps and glowing handrails. White L-shaped crop marks frame the composition, emphasizing a structured, architectural aesthetic. The color palette consists of neutral greys and bright white lights. The imagery supports a clean corporate brand identity.

Style

Horizontal, Corporate, Clean, Minimalist, Graphic

Techniques

Typography, Emboss & Deboss

Color

Medium Grey (60%)
Pure White (40%)

Context

Advertising Campaign, Website / Web