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Brand
Picfair
ProjectBrand Identity
Gradient blur background with soft pastel tones of blue, white, and orange, featuring a black camera autofocus frame in the center.

Picfair Brand Identity 2022

Associated creatives

An Open Understanding
An Open UnderstandingGraphic Design

Tags

gradient blur backgroundgradient backgroundblur backgroundautofocus framecamera framefocus brackets

Description

This graphic design asset for Picfair's brand identity features a smooth, gradient-blurred background transitioning from soft blue at the top through white to warm orange at the bottom. A crisp black camera autofocus brackets symbol is centered precisely in the frame. The composition utilizes clean vector-style lines combined with a gentle atmospheric color transition. The overall aesthetic is minimalist, modern, and digital.