Description

This commercial video for Pedigree titled Pick Me shows several different individuals sitting inside dark wire-mesh storage lockers, each illuminated by the glow of a digital tablet or smartphone. The camera moves down a central corridor between rows of locked compartments in a dim warehouse setting with overhead pendant lighting. Various people of different ages and backgrounds are seen interacting with their devices in quiet isolation. The cold, low-key lighting grading emphasizes the somber atmosphere of the enclosed spaces.