Oysho OYSHO Soft Sun campaign S/S 26 2026

Description

Editorial campaign image for Oysho Soft Sun S/S 26 photographed by Santiago Sierra Soler, featuring model Tindi Mar on a sunny tropical beach. The subject stands on sandy ground framed by palm trees, wearing a blue and white striped long-sleeve top, blue shorts, a blue baseball cap, white socks, sneakers, and a light-colored crossbody sling bag while holding a takeaway cup. Several surfboards are stacked horizontally on wooden racks in the background under natural daylight. Casting direction by Brisa Alvarez.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign, Lookbook