Matthew Edwards, Creative Director, Sydney

Description

A fashion campaign image directed by Matthew Edwards featuring a model viewed from behind. The model wears a matching red plaid bucket hat and a belted camel coat featuring contrasting red and white plaid sleeves and collar. The composition is centered vertically against a neutral, warm-toned seamless backdrop. Bold white typography reading OROTON appears across the center of the frame, with a smaller white logo and web address positioned near the bottom.

Style

Vertical, Commercial, Warm, Clean

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign