VML, Creative Agency, New York

Description

This monochrome graphic illustration features a stylized man with textured shading, wearing wristbands and licking his finger against a dark background. Bold uppercase typography frames the composition at the top and bottom with the phrases hold tight and lick the creme and every call is an oreo call. The artwork employs heavy grain and high contrast, giving it a tactile print-like quality. Created by creative agency VML in New York.

Style

Commercial, Square, Monochrome, Grainy

Techniques

Ink

Industries

CPG / Packaged Food

Color

Background

Solid Colour

Context

Advertising Campaign