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BrandOraa
ProjectBrand Identity
Billboard advertising Oraa featuring a Black woman drinking from a frosted glass water bottle against a concrete exterior

Oraa Brand Identity 2025

Associated creatives

Studio FORMAT
Studio FORMATGraphic Design

Tags

black woman drinking waterblack womanwoman drinking waterfrosted glass water bottlewater bottleoraa branding

Description

An outdoor billboard advertisement displays the brand identity for Oraa, featuring a Black woman in her 20s with a serious expression drinking from a frosted glass water bottle. The central imagery is flanked by a light blue panel with the Oraa brand logo on the left and a dark panel with French typography on the right. The campaign is mounted against a textured concrete architectural exterior under natural daylight.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Beverages

Color

Jet Black (50%)
Pure White (50%)

Background

Construction Site

Context

Out of Home (OOH)