Brand
ProjectBrand Identity

Oraa Brand Identity 2025
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Description
An outdoor billboard advertisement displays the brand identity for Oraa, featuring a Black woman in her 20s with a serious expression drinking from a frosted glass water bottle. The central imagery is flanked by a light blue panel with the Oraa brand logo on the left and a dark panel with French typography on the right. The campaign is mounted against a textured concrete architectural exterior under natural daylight.