Oraa
Brand Identity
Brand
ProjectBrand Identity
Date
Jun 2025
Description
The brand identity for Oraa, developed by Studio FORMAT, establishes a clean and modern aesthetic for the consumer health and wellness sector. The project encompasses a comprehensive visual system, integrating product photography, graphic design, and motion graphics to articulate a professional brand presence. Techniques such as 3D render / CGI and fluid motion graphics are employed throughout the assets, balancing organic, blob-like shapes with structured, minimalist typography. The visual language utilizes a palette of black, blue, and grey tones to reinforce a sense of precision and hydration-focused utility.
Style
Commercial, Clean, Horizontal
Color
Jet Black
Background
Solid Colour
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