Logo
Frosted grey Oraa water bottle with black cap nestled among large jagged blocks of clear ice.
Hand holding silver metallic Oraa wellness product pouches resting against a bed of ice cubes under studio lighting.
Black graphic design poster featuring large French white typography and three rounded pill-shaped buttons with text at the bottom left.
Oraa brand identity logo featuring custom dark lettering centered on a solid light blue background.
Floating glowing spheres and micro beads against a dark background with typographic text reading Electrolytes powder
Billboard advertising Oraa featuring a Black woman drinking from a frosted glass water bottle against a concrete exterior
Oraa brand identity colour palette guide displaying black, dark blue, steel blue, light grey, and yellow highlight swatches.
Frosted grey Oraa water bottle with black cap nestled among large jagged blocks of clear ice.
Hand holding silver metallic Oraa wellness product pouches resting against a bed of ice cubes under studio lighting.
Black graphic design poster featuring large French white typography and three rounded pill-shaped buttons with text at the bottom left.

Oraa Brand Identity 2025

About

The Oraa brand identity project, led by Studio FORMAT, establishes a minimalist and contemporary visual system for the consumer health brand. The identity centers on a clean, technical aesthetic, utilizing a restricted palette of black, steel blue, and pale yellow to reinforce a focus on hydration and cellular wellness. The project spans across physical product photography, outdoor billboard advertisements, and motion graphics. Studio FORMAT employs 3D render and CGI techniques to present the product line—which includes frosted water bottles and metallic wellness pouches—within pristine, icy settings that emphasize freshness. Graphic design assets, including typography-led posters and structured brand guidelines, prioritize a precise, modern layout. Motion design sequences integrate fluid organic shapes with clean sans-serif type to communicate brand messaging, maintaining a consistent minimalist tone across both static and animated digital touchpoints.

Brand

Oraa

Credits

Studio FORMAT
Graphic Design

Styles

HorizontalCommercialClean
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