Description

This commercial video for Old El Paso titled Juggling Chaos - Bold Nacho features a man dressed in a yellow taco-patterned outfit and cowboy hat while playing an acoustic guitar on horseback in a desert landscape filled with cacti and mesas. The brightly lit scene includes comedic western imagery and product shots featuring Bold Nacho taco kits against the desert backdrop. Park Pictures US handled production with post-production and visual effects by Rare Medium and Artjail, and music and sound by Overcoast Studios and Marmoset. The creative campaign was developed by The Martin Agency.