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The New York Times
ProjectNYT Family Subscription: Eli Decides (full)

The New York Times NYT Family Subscription: Eli Decides (full) 2025

Associated creatives

Zulu Alpha Kilo NY
Zulu Alpha Kilo NYAgency / Creative
SMUGGLER
SMUGGLERProduction
Whitehouse Post - US
Whitehouse Post - US
Boncich Design Inc
Boncich Design IncPost Production / VFX
Sound Lounge
Sound LoungeMusic / Sound
Carbon
CarbonPost Production / VFX

Tags

eli manningeli manning talkingman sitting on porchman in blue sweatersmartphonetablet computer

Description

This advertising video for The New York Times titled NYT Family Subscription: Eli Decides features former NFL quarterback Eli Manning deliberating over which family members should get access to his subscription. The spot showcases professional cinematic live-action cinematography shot with natural light, capturing comedic and conversational moments on a suburban porch and in a bright modern kitchen. Eli Manning appears in a blue sweater and collared shirt, interacting with family members and looking over photographs while trying to make his difficult decision. The campaign was created by Zulu Alpha Kilo NY and produced by SMUGGLER, with post-production by Whitehouse Post, Boncich Design Inc, Sound Lounge, and Carbon.