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BrandNueva Italia
ProjectBrand Identity
Minimalist brand identity design featuring white cylindrical bottles diagonally arranged and bold typography on a split black and white background.

Nueva Italia Brand Identity 2020

Associated creatives

Split Rock Creative
Split Rock CreativeProjects by
Alphabet
AlphabetProjects by
Wieden+Kennedy
Wieden+KennedyProjects by
Studio Last
Studio LastProjects by
Sid Lee
Sid LeeProjects by

Tags

white cylindrical bottlescylindrical bottleswhite bottlesproduct packagingbrand identity

Description

This brand identity project for Nueva Italia features a minimalist composition with white frosted cylindrical bottles arranged diagonally across a clean backdrop. The left side of the frame contrasts sharply with a solid black field displaying large serif typography reading The Edit Vol. 28. The packaging design showcases crisp typography and clean geometric lines, emphasizing a modern aesthetic. The lighting is soft and even, highlighting the matte texture of the surfaces.

Style

Horizontal, Commercial, Minimalist

Techniques

3D render / CGI

Industries

Fragrance

Color

Pure White (60%)
Jet Black (40%)

Background

White Seamless

Context

Advertising Campaign