Brand Identity 2020

Associated creatives

Split Rock CreativeProjects by

AlphabetProjects by

Wieden+KennedyProjects by

Studio LastProjects by

Sid LeeProjects by

Description

This black and white brand identity layout for Nueva Italia showcases two distinct compositional elements set against a solid dark background. On the left, a textured paper card displays vertically debossed branding typography along the left edge. On the right, a framed documentary photograph depicts workers wearing wide-brimmed hats harvesting plants in an agricultural field bordered by trees. The presentation emphasizes tactile paper qualities and traditional harvest scenes.

Style

Documentary, Horizontal, Monochrome, Clean

Techniques

Analogue / film, Emboss & Deboss

Industries

CPG / Packaged Food

Color

Pure White (50%)

Jet Black (50%)

Context

Advertising Campaign