NOW Brand Identity 2020

Description

A young child is framed holding a red and white toy rocket amidst a mobile of the solar system featuring hanging planetary spheres. The child wears a dark blue long-sleeved top and has wide, curious eyes looking towards the camera. The foreground and background show blurred planetary models creating depth of field. The word NOW is overlaid in large, clean white capital sans-serif typography across the middle of the frame. The scene is shot in a domestic interior with soft, natural lighting.

Style

Lifestyle, Horizontal, Clean

Techniques

Natural light

Color

Background

Living Room

Context

Advertising Campaign