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NOW brand logo in white typography centered against a solid black background

NOW Brand Identity 2020

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Description

This graphic design project showcases the brand identity for NOW featuring minimalist white typography centered against a solid black background. The clean composition highlights the custom letterforms with sharp geometric lines and balanced negative space. Created as part of a comprehensive visual identity system, the mark emphasizes modern simplicity and high contrast. The minimalist layout focuses entirely on the typographic wordmark without any extraneous elements.