NOW Brand Identity 2020

Description

This graphic design project showcases the brand identity for NOW featuring minimalist white typography centered against a solid black background. The clean composition highlights the custom letterforms with sharp geometric lines and balanced negative space. Created as part of a comprehensive visual identity system, the mark emphasizes modern simplicity and high contrast. The minimalist layout focuses entirely on the typographic wordmark without any extraneous elements.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

Black Seamless

Context

Advertising Campaign