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  • ·Nike Let Your Fire Run campaign photography by Piczo
Close-up portrait of a man having water poured over his head under vivid red and orange lighting with bold typography overlay.

Piczo, Photographer, London

Associated creatives

Piczo
PiczoPhotographer

Tags

man having water poured over headman having water pouredwater poured over headman pouring waterwater cascadingclose up portraitman portrait

Description

This striking photographic portrait captures a man having water poured over his head, creating dramatic streams and droplets that catch the vibrant illumination. The composition is drenched in an intense red and orange color palette, producing a heated, atmospheric mood. Bold overlaid white typography, including the Nike Run logo and the phrase LET YOUR FIRE RUN, anchors the commercial layout. The lighting is direct and warm, casting deep tones across the subject while highlighting the cascading water. Photographed by Piczo in London, the image delivers a high-impact advertising aesthetic.

Style

Vertical, Commercial, Saturated, Warm

Techniques

Low-key / chiaroscuro

Industries

Sportswear

Color

Crimson (60%)
Burnt Orange (40%)

Context

Advertising Campaign