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Brand
Nike
ProjectFC

Nike FC 2023

Associated creatives

Pull (a music company)
Pull (a music company)Music / Sound

Tags

raheem sterlingblack man walkingraheem sterling walkingman walkinghoodienike hoodie

Description

This video piece for Nike FC features professional footballer Raheem Sterling in Wembley, North London. The black and white and sepia-graded visual narrative follows Sterling walking through suburban residential streets and boarding a double-decker bus. Archival text cards and vintage television screen frames set a nostalgic tone. The sequence combines observational documentary style footage with textured, film-emulsion effects.