Nike Fast Society: Eliud 2026

About

This commercial video for Nike, titled Fast Society: Eliud, features legendary runner Eliud Kipchoge seated in a retro control room surrounded by numerous vintage CRT monitors displaying running footage and data clocks. The set is styled with analog computer equipment, stacked paperwork on clipboards, and a vintage computer console. Kipchoge wears headphones and speaks into a microphone while reviewing footage. Sound design for the project is credited to Swell Sound. The color palette features warm amber and red lighting accents contrasting with cool screen glows.