Piczo, Photographer, London

Description

This dynamic commercial image captures a close-up perspective of a runner's legs mid-stride on a damp, reflective asphalt road. The subject wears crisp white athletic socks and specialized running sneakers detailed with vibrant red and orange flame-like graphics. Above the action, large white typography reads EKIDEN PACK alongside smaller model names, while the iconic Nike swoosh and RUN logo anchor the bottom of the vertical frame. The natural lighting and wet pavement textures evoke an outdoor training atmosphere during a run. Photographed by Piczo in London.

Style

Vertical, Commercial, Action, Grainy

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Road

Context

Advertising Campaign