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Brand
The Coca-Cola Company
ProjectNew Guy - Case Study

The Coca-Cola Company New Guy - Case Study 2024

Associated creatives

SMUGGLER
SMUGGLERProduction
Majority
MajorityAgency / Creative
LEROI
LEROIPost Production / VFX
Senior Post
Senior Post
Beacon Street Studios
Beacon Street StudiosMusic / Sound
WPP Open X
WPP Open XAgency / Creative

Tags

coca cola bottlecoca colacoca cola bottle product

Description

This case study video details the New Guy campaign created for The Coca-Cola Company. The footage combines cinematic brand sequences, promotional imagery, and clear typographic text screens explaining marketing challenges and product lineups. The visual style features high-contrast product shots, professional corporate case study formatting, and polished post-production integration.