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  • ·New Balance Runners arent normal campaign by Andrew Jacobs
A diverse group of ten runners standing in a line on a marked running track against a solid tan backdrop.

Andrew Jacobs, New York

Associated creatives

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Description

This commercial advertising campaign image features a diverse group of ten diverse individuals standing in a horizontal line on a marked running track. The subjects wear varied athletic apparel, ranging from track jackets and shorts to tank tops and sweatpants, paired with athletic footwear. They are posed against a solid, warm tan background with vertical measurement markers behind each person. The lighting is bright and even, highlighting the eclectic group composition. At the bottom center, the New Balance logo and the text 'Runners aren't normal.' are prominently displayed.

Style

Horizontal, Commercial, Warm

Industries

Sportswear

Color

Jet Black (40%)
Pure White (30%)
Navy (30%)

Background

Textured Backdrop, Rooftop

Context

Advertising Campaign