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BrandNew Balance
ProjectMade in USA Fall/Winter ‘26
Elderly man with arms crossed in front of outdoor rolling bookshelves outside a brick building in a New Balance campaign.

New Balance Made in USA Fall/Winter ‘26 2026

Associated creatives

Andrew Jacobs
Andrew JacobsPhotographer
Jon Tietz
Jon TietzFashion Editor/Stylist
Griselle Rosario
Griselle Rosario
Ricky Michiels
Ricky MichielsCasting Director
Dylan Bailey
Dylan BaileySet Designer
Amy Kanagaki
Amy KanagakiExecutive Producer

Tags

elderly manman with arms crossedcheckered shirtplaid button down shirtbrown trousersblue new balance sneakersblue sneakersrunning shoesrolling book cartbook cartbookshelves

Description

An elderly man poses standing with crossed arms in an outdoor book lot outside a red brick building for the New Balance Made in USA Fall/Winter 26 campaign. He wears a checkered collared shirt with rolled-up sleeves, tailored taupe-brown trousers secured with a leather belt, and blue New Balance running sneakers. Surrounding him are dark grey rolling library carts loaded with rows of used books beneath large outdoor wooden bookcases. Soft, natural daylight illuminates the scene with warm, earthy tones throughout.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Footwear

Color

Taupe (50%)
Beige (30%)
Navy (20%)

Background

Alley

Context

Advertising Campaign