Milan London, Art Director,

Description

Model Sijia Kang poses for the Naomi x BOSS Fall/Winter 2024 campaign against a muted purple studio background. She is styled in an all-black ensemble featuring a structured baseball cap, an oversized jacket, and a draped dark leopard pattern scarf framing her face. The portrait is lit with controlled soft light that highlights the subtle textures of the dark fabrics and clean silhouette.

Style

Vertical, Commercial, Moody, Cool

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

Coloured Seamless, Medical Clinic

Context

Advertising Campaign