ProjectFall 2024 Ad Campaign

Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image from the Mr Porter Fall 2024 ad campaign features a detailed lower-body shot of a person wearing relaxed, baggy blue denim jeans paired with classic black leather loafers. The footwear highlights subtle metallic hardware details near the strap. The composition is tightly cropped to emphasize the footwear and textured denim fabric. The solid orange background provides a vibrant, contrasting backdrop that complements the warm tones of the studio lighting. Art direction by Rae Fernandez and styling by Kristen Neillie.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Macro, Natural light
Industries
Menswear
Color
Denim (60%)
Jet Black (40%)
Background
Coloured Seamless
Context
Advertising Campaign