Kaiser Permanente Moving All To One 2025

Description

This stop-motion animated commercial created for Kaiser Permanente as part of the Moving All To One project uses handcrafted claymation figures to depict a patient in a hospital waiting room reviewing a denied insurance claim. The scene is styled with a muted hospital interior palette featuring teal seating, drop ceilings, and filing cabinets behind a reception desk. The central character wears a neck brace and casts, expressing frustration and stress as repetitive denial stamps and text fill the screen. The distinctive stop-motion aesthetic highlights tactile textures in the clay characters and miniature set elements, blending surreal narrative elements with commercial healthcare messaging.