Morris Motley Shampoo 2025

Description

This commercial campaign image for Morris Motley Shampoo, art directed by Justin Woo and photographed by Isamu Sawa, features a dramatic close-up of a classical stone sculpture's face. Thick, glossy green liquid drips down over the textured surface, partially obscuring the facial features with a viscous layer. Extensive typographic product information and chemical formulas are overlaid across the upper and right portions of the frame in white lettering. The composition employs stark contrast, dramatic directional lighting, and a moody monochromatic colour palette accented by the deep olive tone of the fluid. The piece conveys an artistic, high-end aesthetic tailored for grooming product marketing.

Style

Vertical, Commercial, Moody, Clean

Industries

Haircare

Color

Background

Black Seamless

Context

Advertising Campaign