Morris Motley: Shampoo

Jan 2025

This commercial campaign for Morris Motley Shampoo translates the brand’s focus on grooming chemistry into an artistic, high-end visual series. Art directed by Justin Woo and photographed by Isamu Sawa, the project explores the interplay between organic forms and industrial precision through a moody, low-key / chiaroscuro aesthetic. The series features macro compositions of classical stone sculptures and botanical subjects, juxtaposed with the viscous, glossy textures of the product. By integrating chemical formulas and clean, graphic typography directly into the visual layouts, the imagery emphasizes the scientific composition of the haircare line while maintaining a sculptural, minimalist appeal.

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