Morris Motley

Jan 2025

Morris Motley introduces a campaign for their Shampoo, featuring a fusion of classical sculpture and abstract botanical motifs. Directed by Justin Woo with photography by Isamu Sawa, the series balances high-end grooming product marketing with sculptural visual narratives. The imagery leans into moody chiaroscuro techniques, utilizing low-key lighting to emphasize the viscous textures of the product against matte surfaces. Technical details and chemical formulations are integrated directly into the layouts, grounding the abstract forms in a clinical, commercial context. The work employs macro photography and clean, graphic typography to maintain a precise, editorial finish. Artistic elements, including floral studies and grainy textures, provide a layered, atmospheric depth that distinguishes the haircare collection.

Vertical, Commercial, Clean

Haircare

Advertising Campaign