Morris Motley Shampoo 2025

Description

This commercial image for the Morris Motley Shampoo project features an abstract, sculptural close-up composition photographed by Isamu Sawa with creative direction by Justin Woo. A thick, viscous stream pours centrally over heavily textured, matte grey and white surfaces, creating organic folds and smooth rivulets. Bold black sans-serif typography overlays the frame horizontally across the center with smaller informational text blocks placed neatly at the top and bottom. The lighting is soft and directional, highlighting the glossy sheen of the cascading fluid against the rough texture of the background elements.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Macro, 3D render / CGI

Industries

Haircare

Color

Background

Concrete Texture

Context

Advertising Campaign