Moncler Moncler Grenoble Fall 2024 Ad Campaign 2024

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Photographer Mario Sorrenti captures talent He Cong for the Moncler Grenoble Fall 2024 ad campaign against a snowy mountain landscape. The model is positioned from a low angle, wearing a black ski jacket with fair isle patterning, black trousers, gloves, and a neck warmer while holding ski poles in the foreground. Natural daylight illuminates the scene under a partly cloudy blue sky, emphasizing the alpine setting and technical performance apparel. The composition merges high-fashion editorial styling with outdoor sportswear aesthetics.