BrandMoncler
ProjectFall 2024 Ad Campaign

Moncler Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This image from Moncler's Fall 2024 ad campaign features models Arnaud Binard and Maya Rose Binard posing on a rooftop in Paris, France. The woman wears a dark gray puffer jacket over a matching gray turtleneck sweater, while the man wears a gray winter jacket and turtleneck. They are captured in a candid interaction against an urban backdrop featuring distant city architecture and the Eiffel Tower. The natural lighting and muted color palette highlight the textures of the knitwear and outerwear.
Style
Editorial, Horizontal, Desaturated, Earthy
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Medium Grey (60%)
Nude / Sand (20%)
Background
Rooftop
Context
Advertising Campaign