Lynn Mathuthu, Fashion Stylist,

Description

This commercial video for Modibodi, titled Im Dying Inside and directed by Arundati Thandur with cinematography by Tom Black, captures a series of vignette scenes featuring various women in domestic environments. The video moves through diverse interior spaces including kitchens, bathrooms, and bedrooms, showcasing candid interactions, laundry drying, and intimate moments. Natural lighting enhances the realistic tone of the vignettes, while costume choices include loungewear, casual tops, and period underwear. The editing is fast-paced, connecting multiple character perspectives within a contemporary home setting.