Modibodi I'm Dying Inside 2024

Description

This dynamic video commercial for Modibodi titled I'm Dying Inside, directed by Arundati Thandur and produced by Finch, opens with a striking vignette of a curly-haired woman sitting inside a pink-tiled bathtub. The sequence rapidly cuts through high-impact, surreal imagery including an erupting volcano, heavy machinery crushing a car, and an archival clip of a woman screaming in distress. Interspersed are intimate moments of the protagonist reflecting in the bathroom alongside product-focused shots highlighting period underwear. The cinematography by Tom Black utilises tight framing, dramatic lighting shifts, and an eclectic mix of live-action narrative style with vibrant colour grading.