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  • ·M&M's Crunchy Cookie animated commercial by THIRD EAR
Brand
M&M's
ProjectCrunchy Cookie

M&M's Crunchy Cookie 2024

Associated creatives

THIRD EAR
THIRD EARAgency / Creative

Tags

animated m&m charactersm&m charactersanimated characterscowboy hatsm&m's red characterred m&m character

Description

This animated video commercial for M&M's Crunchy Cookie features iconic character mascots wearing white cowboy hats and dancing enthusiastically against a vibrant blue background. Created in collaboration with agency THIRD EAR, the vibrant 3D animation showcases the chocolate characters holding and celebrating the new cookie product. The scene utilizes clean character modeling, bright saturated primary and secondary colors, and lively choreographed movement. Text overlays in Spanish introduce the campaign theme while upbeat music drives the rhythm of the animation.