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BrandMiu Miu
Project'Upcycled' 2025 Ad Campaign
Model sitting on grass holding a striped bag in front of a classical building exterior for Miu Miu

Miu Miu 'Upcycled' 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Catherine Martin
Catherine MartinCreative Director
Edward Quarmby
Edward QuarmbyArt Director
Michella Bredahl
Michella BredahlPhotographer
Callina Liang
Callina LiangModels
Daisy Ridley
Daisy RidleyModels
Diana Silvers
Diana SilversModels
Eliot Sumner
Eliot SumnerModels
Jasmin Savoy Brown
Jasmin Savoy BrownModels
Willem Dafoe
Willem DafoeModels
Betsy Gaghan
Betsy GaghanModels
Eli Langer
Eli LangerModels
Sam Davis
Sam DavisModels
Sanique Dill
Sanique DillModels
Yura Romaniuk
Yura RomaniukModels
Lotta Volkova
Lotta VolkovaStylist
Holli Smith
Holli SmithHair
Thomas De Kluyver
Thomas De KluyverMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

woman seated on grasswoman seatedseated womanstriped topwooden clogsstriped bagtassel handbag

Description

This image from the Miu Miu Upcycled ad campaign features a model seated on a grassy lawn with a grand classical building visible in the background. The subject wears a patterned top, dark knee-high socks, and wooden clogs, while holding a distinctive striped handbag with tassels. The composition utilizes natural lighting to highlight the rich textures of the clothing and the surrounding environment.

Style

Editorial, Horizontal, Earthy, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (40%)
Pure White (30%)
Burgundy (30%)

Background

House

Context

Advertising Campaign