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  • ·Miu Miu Upcycled 2025 Campaign Editorial Portrait
BrandMiu Miu
Project'Upcycled' 2025 Ad Campaign
A young woman standing in a pink room holding a white canvas bag with four other people seated on a couch in the background.

Miu Miu 'Upcycled' 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada
Miuccia PradaMiu Miu Creative Director
Catherine Martin
Catherine MartinCreative Director
Edward Quarmby
Edward QuarmbyArt Director
Michella Bredahl
Michella BredahlPhotographer
Callina Liang
Callina LiangModels
Daisy Ridley
Daisy RidleyModels
Diana Silvers
Diana SilversModels
Eliot Sumner
Eliot SumnerModels
Jasmin Savoy Brown
Jasmin Savoy BrownModels
Willem Dafoe
Willem DafoeModels
Betsy Gaghan
Betsy GaghanModels
Eli Langer
Eli LangerModels
Sam Davis
Sam DavisModels
Sanique Dill
Sanique DillModels
Yura Romaniuk
Yura RomaniukModels
Lotta Volkova
Lotta VolkovaStylist
Holli Smith
Holli SmithHair
Thomas De Kluyver
Thomas De KluyverMakeup
Ashley Brokaw
Ashley BrokawCasting Director

Tags

young woman standing in white dresswhite dresswoman standingwhite canvas bagcanvas bagbag

Description

This portrait from Miu Miu's 'Upcycled' 2025 ad campaign features a young woman standing in the foreground, wearing a white slip dress and holding a canvas shoulder bag with a prominent logo. In the background, four other individuals are seated together on a floral-patterned sofa inside a room with muted pink walls, white panel doors, and red-patterned curtains. The composition utilizes natural lighting to illuminate the interior setting, which is decorated with framed landscape paintings and a small rug on the red-toned floor. The editorial style captures a composed, candid atmosphere typical of contemporary fashion advertising.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Jet Black (30%)
Caramel (20%)

Background

Living Room

Context

Advertising Campaign