Miu Miu 'Upcycled' 2025 Ad Campaign 2025

Description

This triptych advertising campaign image for Miu Miu's Upcycled 2025 project showcases a series of distinct portraits captured by photographer Michella Bredahl. The first panel features a model seated on a dark wooden table in a sunlit room with panelled walls. The second panel displays a model standing before a large framed mirror reflecting a striped blazer and dark trousers. The final panel shows a model in an elegant long gown standing along a staircase framed by framed equestrian paintings. The styling throughout is executed by Lotta Volkova, with art direction by Edward Quarmby and creative direction by Miuccia Prada and Catherine Martin. The lighting ranges from focused natural streams to soft interior illumination across traditional domestic spaces.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Hallway

Context

Advertising Campaign