BrandMiu Miu
Project'QiXi’ 2023 Ad Campaign

Miu Miu 'QiXi’ 2023 Ad Campaign 2023
Associated creatives
Tags
Description
This fashion campaign image for Miu Miu's QiXi 2023 ad campaign was photographed by Lengua, styled by Lotta Volkova, and cast by Arianna Pradarelli. The subject is an Asian woman wearing a cream-colored high-neck sleeveless blouse and matching pleated skirt, both featuring a black polka dot pattern. She wears black-rimmed glasses and sculptural white earrings while holding a light blue perfume bottle with a red cap against her chest. The composition is a vertical studio portrait set against a neutral grey seamless background with soft, even lighting highlighting the textures of the patterned garments.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Cream (70%)
Jet Black (30%)
Background
Grey Seamless
Context
Advertising Campaign
