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Brand
Miu Miu
Project'QiXi’ 2023 Ad Campaign
Model wearing a leather jacket and cap holding a white handbag against a plain grey background

Miu Miu 'QiXi’ 2023 Ad Campaign 2023

Associated creatives

Lengua
LenguaPhotographer
Ying Ouyang
Ying OuyangModels
Ruiqi Jiang
Ruiqi JiangModels
Lotta Volkova
Lotta VolkovaStylist
Arianna Pradarelli
Arianna PradarelliCasting Director

Tags

model in leather jacket holding handbagmodel in leather jacketleather jacketwhite handbagmodel wearing capwoman in leather jacketwoman holding handbagquilted handbag

Description

This fashion campaign image for Miu Miu's QiXi 2023 ad campaign features a model posing against a neutral grey studio background. The subject wears a dark leather jacket, a baseball cap, dark tights, and holds a distinctive white quilted handbag. The composition is captured with clean studio lighting, highlighting the textures of the apparel and accessories. The overall aesthetic is minimalist and polished, reflecting contemporary luxury fashion photography.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Grey Seamless

Context

Advertising Campaign