Brandmetta
ProjectBrand Identity
metta Brand Identity 2024
Associated creatives
Tags
Description
A young woman with long dark hair is captured mid-descent on a moving escalator, looking down at a smartphone in her hands. She wears a relaxed white t-shirt featuring the metta logo and carries a distinct blue and beige canvas tote bag over her shoulder. The high-angle framing highlights her downward gaze and focused expression in an urban transit setting. The lighting is cast by a bright linear fixture overhead, creating stark highlights and deep shadows along the dark tiled wall of the escalator shaft. The composition emphasizes everyday movement and branding in a candid, documentary style.
Style
Documentary, Vertical, Clean
Techniques
Natural light
Color
Pure White (50%)
Cobalt (40%)
Background
Transport Hub
Context
Social Media / Short Form Video