Brand
ProjectPre Fall 2025 Campaign

Jemima Kirke, Actor,
Associated creatives
Tags
Description
Model Jemima Kirke stands centrally on a city street crossing during twilight, captured for the Merlette Pre Fall 2025 campaign. Photographed by Carlota Guerrero with creative direction by Roxane Danset, Kirke wears a dark green mid-length dress with button detailing and light-coloured flats, holding a dark patterned handbag. The surrounding urban street features zebra crossings, blurred passing traffic, and city vehicles in the background. Makeup by Ren Nobuko and set design by Montana Pugh complete the production.
Style
Editorial, Horizontal, Clean
Industries
Luxury Fashion Houses
Color
Forest Green (100%)
Background
Street
Context
Advertising Campaign


