Merino Brand Identity 2020

Description

This image for the Brand Identity project by Merino features a construction site backdrop behind a large branded hoarding. The hoarding combines bright green panels, pale beige sections, and clear typography displaying Merino Construction alongside contact details and graphic shapes. Above the hoarding, a multi-story concrete building structure is visible with metal scaffolding and wooden formwork. Natural daylight illuminates the scene, highlighting the contrast between the raw industrial construction and the graphic brand elements. The composition captures a real-world application of graphic design within an architectural environment.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Real Estate Platforms

Color

Background

Construction Site

Context

Advertising Campaign