Merino Brand Identity 2020

Description

This motion graphics piece showcases the brand identity for Merino, created by graphic design partner Accompany. The video features clean, serif typography animating across a muted light grey background, progressively building phrases like arrange, re-arrange, form and shape, set-out, rough-in, line-up, and nailed. The minimal composition relies on precise type scaling and smooth sequencing to communicate the design system. The static lighting and neutral palette emphasize the typography as the primary visual element.