BrandMcQueen
ProjectSpring 2024 Ad Campaign
McQueen Spring 2024 Ad Campaign 2024
Associated creatives
Seán McGirrMcQueen Creative Director
Christopher SimmondsArt Director
Glen LuchfordPhotographer
Awwal AdeotiModels
Libby BennettModels
Sara CaballeroModels
Nyajouk GatdetModels
Reuben LarkinModels
Long LiModels
Bebe ParnellModels
Aryan PatelModels
Owen Ruppersburg and Canlan WangModels
Marie ChaixStylist
Gary GillHair
Daniel SallstromMakeup
Ama QuashieManicurist
MAI ProductionsProduction
Ben GrimesCasting Director
“Hands Around My Throat” by Death in Vegas
Tags
Description
This striking image from the McQueen Spring 2024 ad campaign, photographed by Glen Luchford, captures a model seated atop a large white horse on a paved street at night. The scene is illuminated by harsh, directional street lighting that casts deep shadows and outlines the white horse against the dark environment. The model wears a sleeveless dress adorned with shimmering, textured appliques, paired with dark footwear and holding a metallic spherical handbag. Art directed by Christopher Simmonds with styling by Marie Chaix, the composition evokes a cinematic and atmospheric mood.
Style
Vertical, Cinematic, Moody, Cool
Techniques
Low-key / chiaroscuro
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Jet Black (40%)
Silver (metallic) (10%)
Background
Street
Context
Advertising Campaign