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  • ·McQueen Spring 2024 Ad Campaign by Glen Luchford
Monochrome portrait of a model in a black embellished jacket with a voluminous textured white collar in front of a storefront

McQueen Spring 2024 Ad Campaign 2024

Associated creatives

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Description

This striking monochrome image is part of the McQueen Spring 2024 ad campaign, photographed by Glen Luchford with art direction by Christopher Simmonds and styling by Marie Chaix. The portrait features a model wearing a dark, embellished jacket layered over a voluminous, tactile white textured garment that cascades down the front. Set against the exterior of a storefront with signage reading D.G. Tropicals, the composition captures a sharp, high-contrast aesthetic. The lighting accentuates the intricate textures of the garments and the dark tones of the tailored suit jacket. Hair was styled by Gary Gill and makeup by Daniel Sallstrom, completing the polished vision.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Retail Storefront

Context

Advertising Campaign