BrandMcQueen
ProjectSpring 2024 Ad Campaign
McQueen Spring 2024 Ad Campaign 2024
Associated creatives
Seán McGirrMcQueen Creative Director
Christopher SimmondsArt Director
Glen LuchfordPhotographer
Awwal AdeotiModels
Libby BennettModels
Sara CaballeroModels
Nyajouk GatdetModels
Reuben LarkinModels
Long LiModels
Bebe ParnellModels
Aryan PatelModels
Owen Ruppersburg and Canlan WangModels
Marie ChaixStylist
Gary GillHair
Daniel SallstromMakeup
Ama QuashieManicurist
MAI ProductionsProduction
Ben GrimesCasting Director
“Hands Around My Throat” by Death in Vegas
Tags
Description
This fashion campaign image for McQueen features a model photographed by Glen Luchford as part of the Spring 2024 ad campaign, with art direction by Christopher Simmonds and styling by Marie Chaix. The model wears a striking, highly textured white voluminous coat with oversized shoulders, paired with dark sunglasses and heeled footwear. The subject stands in an interior hallway against a plain wall, casting a sharp shadow under directional indoor lighting. The composition highlights the heavy tactile quality of the outerwear against the minimalist indoor background.
Style
Editorial, Vertical, Warm, Clean
Techniques
Natural light
Industries
Luxury Fashion Houses
Color
Pure White (70%)
Jet Black (30%)
Background
Hallway
Context
Advertising Campaign